Here are our Top Ten Tips on how to write a winning submission and maximise your chances of being shortlisted.
- Start Now
Give yourself plenty of time to put together a really solid entry. Don’t leave it another until deadline forced to rush something you would not be happy with – Start Now.
- Read entry criteria carefully – Some of our categories have specific guidelines and eligibility requirements. It is important that you ensure that your entry meets and addresses all the awards criteria.
- Consider multiple categories – Take look at the other categories your entry could be relevant to.
- Don’t ignore the word count – This is one of the biggest no-nos. Each of our judges reads a lot of entries. It takes a long time to do this in a considered way, and you shouldn’t extend the process by writing 1,000 words if 500 is the stated limit.
- Take a step back – Before completing your entry, think carefully about the achievements you would like to highlight with your submission. Ask colleagues and clients to get as many ideas as possible and have a clear picture of what you will focus your entry.
- Keep it simple, yet specific – Ensure your entry is easy to understand, is clear, and concise. Specific facts and figures are better than being vague. Woolly statements may raise more questions than answers.
- Avoid too much technical jargon – The language used for an award entry should be straightforward and unmistakable. Sell the sizzle NOT the steak.
- Be honest – No individual, team or event is perfect, so do not shy away from explaining issues that may have arisen. Our Judges want to hear about how you have addressed difficult situations and tackled these effectively – especially in a live environment.
- Have supporting information at the ready – Case studies, reports, graphs, financials and illustrative images will help the judges pick a winner from the shortlist.
- Proof read your entry – Make sure your entry has been carefully checked for spelling mistakes and typos before submitting, so that the work looks as professional on paper as it does in practice.
Good Luck !